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The Roller Coaster

Submitted by Bethany on Wed, 01/17/2018 - 13:41

I have found that in my (admittedly limited) experience, owning and operating a small business is akin to riding a roller coaster.  There are high, high ups, and low, low, downs, and sometimes it hardly feels like there is anything in between.  One of the reasons I wanted to work a small business with my husband was the promise of freedom.  The freedom to set our own hours, to work when we feel inspired - even if that means till 4 o'clock in the morning - and then take a nap and recharge when we need it.  

While I have found that the freedom we hoped for does exist in this world - it comes at a price.  On the one hand, we can drop what we are doing at a moment's notice to go to a movie with friends, or go see family.  On the other hand, any time we aren't working, we aren't making money.  The type of business we are in - sales and social media based, requires constant attention.  Go one day without putting yourself in front of your audience and you will start to fade from their minds.  

I am finding sales to be both exhausting and exhilarating.  Every time I make a sale - no matter how small - I feel like glitter is exploding inside me.  I feel successful!  Like I know what I'm doing!  On top of the world!  It's not just about the money either - with LuLaRoe I help women feel beautiful and confident in their own skin - and that is an amazing feeling.  That's the exhilarating part.  The exhausting part is when a day or two starts to go by without a sale.  When I feel like I've put my heart and soul into creating outfits but no one purchases.  When I feel like I am working around the clock (photographing, templating, shipping, responding to questions, etc. etc.) and it's not paying off in any tangible way.  

In this line of work I've spent more than one night crying on the couch about how much I suck.  I've also spent more than one night over the moon elated because I feel more successful than ever before.  Like I said, a roller coaster.  The trick, for me at least, is to not let the down days keep me down.  To remember that as long as I keep moving forward, those up days are going to come.  

I guess in the end, it's like any other kind of work - there are good days and bad.  Hopefully for all of us the good outnumber the bad, and we can hold onto the feeling of glitter explosions, even when things get rough. 

XOXO, Bethany